27,000 App Download Milestone
The Ojibway Language and People App has reached a critical milestone in the month of March 2014. That milestone saw the Ojibway iPhone and Android App achieve the 27,000 downloads mark on iTunes and Android phones and tablets.
“Wow, this is pretty amazing considering that our App was created just to help young people learn how to speak their ancestral language. When we launched the App – it was immediately picked up by schools throughout the province of Ontario, Manitoba and within Ojibway Tribes in the United States” – Darrick Glen Baxter, iPhone App Developer (March 12, 2014).
This particular milestone is important because it represents about ten thousand new downloads per year with 20% of current users acquiring software updates in the first 14 days. These updates tell us that our users are aware of the App and willing to update the App content. We know that our App users are dedicated users and continue to keep the app on their phone. The latest update was 12 months ago and featured a totally new Map system outlining Ojibway language groups in Canada and the United States.
Majority of Ojibway App updates from iPhone Users
Although the majority of downloads have been on the Apple iPhone and iPad devices, the App is seeing an increase in updates from Android tablets and smartphones. This may be because users are a custom to seeing our software on the Apple platform and may not be aware that we are also available on Android.
“We have seen Android device downloads growing in the past quarter. This is leading to a greater percentage of total downloads. Our Ojibway App is doing well with the US Tribes” – – Darrick Glen Baxter, iPhone App Developer (March 12, 2014).
Native American App Promotion and Media Outlets
A contributing factor to the sudden growth of the App user base maybe the media attention that we’ve been getting over the winter. CBC Canada Now, Global News, CTV, Metro News, Indian Country Media Network, NPR News and other media outlets have done stories on the App. All the positive publicity has lead to discussions about Apps and their role in the preservation of Native American languages. Outlets across Canada have promoted stories on both radio networks, television and social media.
Social media has been a strong tool and is being utilized every day to promote each of our new Native American and First Nation apps. Ogoki Learning currently has a Ogoki Learning Facebook Page that includes over 1,300 fans from all over the world.
Our Ogoki Learning Twitter account is buzzing with retweets for other events over the winter but Twitter is still promoting our Apps world wide to over 1,280 followers.
To download the App on iPhone, visit our Ogoki Learning iTunes link. The app is completely free.
For Android, visit our Ogoki Learning Google Play store.